So you want to start your own blog, who doesn’t? It’s a great opportunity to release some creative energy and share it with other people in the process. I began back in November as a hobby and fell in love with it!
But it isn’t as easy as typing up a post and just hitting publish – especially if you want to engage your readers. Blogging isn’t just about the writing; it’s the imagery, the brand – your readers want the whole package.
Start with a notebook and make some notes, it’s better to have everything you need to do written down in one place.
Choose your platform | Two of the most popular blogging platforms are Blogger and WordPress, and I’ve tried both of them. While Blogger is amazing if you’re a beginner, I prefer WordPress as it offers more versatility in terms of design.
Pick a name | This is an important one, it took me a week to come up with a name before I even registered on WordPress. It’s hard to come up with something that nobody else has, and you don’t want to take too much inspiration from others. Blogs that sound too samey samey don’t stand out from the crowd.
Know your purpose | What are you blogging about? Who’s your audience? Why are you blogging? Knowing the answer to these questions will help you know what your purpose is.
Create a tagline | This is completely optional. A tagline is a quick, snappy statement about your blog that will automatically register with your audience. It’s essentially condensing the purpose of your blog into a sentence. Some people choose to include this underneath their blog header, some (like myself) don’t.
Customise your blog | There are literally thousands of theme options for every blog out there, it doesn’t matter how much or how little you spend (mine is a free WordPress theme) it’s all about how you customise it. Make it personal to your brand, keep the colour theme and design features consistent.
Create your header | This ties in with my last point, but is especially important. Your blog header is the first thing people tend to see when they open up your blog, make sure it’s clean and sharp. There are so many different design preferences, just stick with what you like best.
Get social | If you’re going to be promoting your blog posts on social media, it’s best to keep your usernames similar, if not the same. For example, my blog is ‘Black Coffee Breakfast’ and all my social media (i.e. Instagram, Twitter, Pinterest, Snapchat) is @blkcoffeebrkfst.
Start posting | Now that you’ve sorted out the basics, you can start posting! How you write is all up to you, figure out what tone suits you whether it be casual, conversational or formal etc.
Blogging isn’t as easy as it seems on the surface – yes it looks all pretty pictures and a few words here and there but there’s a lot of work that goes in behind the scenes for it all to come together.
Hopefully this has given you some insight on how to start your own site, and how to build your basic foundations. Nobody starts off as an expert!